Albertsons Companies, Inc. (NYSE: ACI) shares fell Thursday, on bringing forth announced a new regional operating model and the next step in its Merch United merchandising model, two connected changes designed to simplify how the company operates and position teams to respond more quickly to customer needs.
“We call it the ACI Edge. It combines the scale and capabilities of a national retailer with the accountability and local focus that have long distinguished our banners,” said CEO Susan Morris.
“By consolidating 11 divisions into four regions and centralizing center store merchandising, we can make faster decisions, improve in-stocks and move accountability closer to our stores, where fresh, service and local execution matter most to customers.”
The new operating model will move the company from 11 divisions to four regions. Each region will include local markets focused on strengthening customer connections, supporting stores and driving results in their communities.
The California Region will include the Southern California and Northern California markets. The West Region will include the Mountain West, Portland and Seattle markets. The South Region will include the Southwest, Southern and United markets. The East Region will include the Jewel-Osco, Mid-Atlantic and Shaw’s markets.
ACI shares dropped $2.25, or 15.4%, to $12.35.
