Advanced Micro Devices (AMD) is planning to unveil a number of new artificial intelligence (A.I.) hardware products in a direct challenge to rival chipmaker Nvidia (NVDA).
Media reports say that AMD plans to launch a raft of A.I. hardware that will rival Nvidia’s products at an event on July 23 in San Francisco, California.
AMD is attempting to capture market share from Nvidia in the fast-growing data centre microchip sector.
Specifically, AMD is looking to gain ground in inference computing, which is the data crunching that occurs when a user queries an A.I. chatbot.
AMD is expected to show off the company's data centre hardware that includes its first server racks called Helios.
The company also is expected to formally launch its Venice central processing unit (CPU) for use in A.I. data centres.
This week, Nvidia released details of its Vera CPU, which can maximize how much work A.I. agents can do with a given amount of electricity.
Earlier this week, AMD announced plans to sell up to two gigawatts of its Instinct MI450 microchips to A.I. startup Anthropic beginning in the first half of 2027.
The deal with Anthropic also includes an investment of as much as $5 billion U.S. in the maker of the Claude chatbot.
AMD stock has risen 248% in the last 12 months to trade at $552.33 U.S. per share.
