A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ) shares were slightly lower early Monday. The Tel Aviv-based company, claiming to be a global leader in smart retail technology, today announced the deployment of 5,000 cutting-edge Cust2Mate 3.0 smart shopping carts), an agreement under which A2Z Cust2mate received the rights to monetize all retail media, data and other digital assets and services provided on or generated by its smart carts deployed within Yochananof, Israel's premier supermarket chain.
A2Z Cust2mate's historical data show that the average transaction using the smart cart lasts ~50 minutes. Assuming an average of five transactions per day per smart cart, and four impressions per minute, each smart cart would generate an average of over 25,000 impressions per month.
Selling advertising real estate on the smart carts to advertisers, enabling targeted and personalized advertisements at the exact point of purchase.
Retail media monetization would include performance-driven ad campaigns with measurable ROAS (return on ad spend payment), payment by CPM, CPC (cost per click), flat sponsorship basis or upon conversion, sponsored retailer or branded promotions, campaign sponsorship, omnichannel integration, smart cart media bundles combining screen ads, personalized promotions, and in-store location-triggered advertisements, and others.
Under the agreement, A2Z Cust2mate will pay Yochananof a fixed sum for advertisements sold on its smart carts on a cost per thousand impressions (CPM) basis.
AZ shares dipped six cents to $8.48.
