E-commerce giant Amazon (AMZN) is pushing into live news with plans to cover the results of the U.S. presidential election on its Prime Video platform.
The technology giant said it will air a live special on Nov. 5 that provides real-time election results and analysis on Prime Video.
The live program is to be anchored by broadcast journalist Brian Williams, who previously worked for NBC News.
Amazon stressed in a news release that its election night coverage will be “non-partisan” and focus on providing viewers with information drawn from many different sources.
The U.S. presidential coverage is the company’s first foray into live news.
Live events and sports are seen as a growth driver at streaming services. Amazon has been increasingly moving into live sports programming on its Prime Video service.
The company has signed an 11-year rights deal to carry live NBA basketball games starting with the 2025-26 season.
Amazon is also streaming live Thursday Night Football games and has the rights to stream some live NHL hockey games this season.
Amazon is not alone in moving towards live-streaming events.
Netflix (NFLX) is increasingly hosting live events ranging from a Labour Day hotdog eating contest to a celebrity roast of former NFL quarterback Tom Brady.
The stock of Amazon has increased 26% so far in 2024 to trade at $188.99 U.S. per share.
