Mobiquity Technologies, Inc. (NASDAQ: MOBQ) saw its shares decrease Thursday, as the company, a leading provider of next-generation data intelligence and advertising technologies, announces the launch of its ATOS 2.0 (Ad Tech Operating System), an innovative advertising platform designed with user privacy, data protection, and the Apple AppTrackingTransparency (ATT) framework in mind. This industry-first ad tech ecosystem combines the power of cutting-edge technology, machine learning, and industry expertise to deliver an unparalleled advertising experience for advertisers and end-users alike.
CEO Dean Julia states, "Our ATOS 2.0 platform is a testament to our commitment to putting user data and privacy at the forefront of our decision-making process. By harnessing the power of predictive AI and integrating advanced features like our AI-enabled avails engine and contextual capabilities, we've created a platform that not only delivers fantastic performance but also upholds the highest standards of privacy and data protection."
The ATOS 2.0 platform is designed to be intuitive, fast, and user-friendly, providing advertisers with an efficient and reliable tool to optimize their ad campaigns. Its predictive AI capabilities enable the creation of delivery models that ensure optimum performance and maximum return on investment.
Key features of ATOS 2.0 include privacy-centric design: Built with user data and privacy as a core focus, ATOS 2.0 adheres to the Apple ATT framework and other privacy regulations, making it a reliable and trustworthy solution for advertisers, and Advanced AI capabilities: Utilizing predictive AI and machine learning, ATOS 2.0 offers innovative delivery models that optimize ad performance and drive better results for advertisers.
MOBQ shares fell three cents, or 1.6%, to 19 cents.
