Over the next four years, the cold-pressed juice market could be worth up to $8.1 billion, nearly doubling from just $4.3 billion in 2017, according to Wintergreen Research. Plus, according to Transparency Market Research, “A growing consumer base spending on lifestyle products, heightened sense of health awareness, maximum health benefits offered by these juices, rising disposable income of people, and an expanding population base are some of the key factors contributing toward the growth of the cold pressed juice market globally. The popularity of liquid “cleanses”, coupled with the obsession with looking slim and fit are fueling demand.”
Made by pressing juice from vegetables and fruits, such juices are quickly becoming popular because they contain such high amounts of nutrients. “Traditional juice is made by using a centrifugal juicer, which uses fast spinning blades to extract the juice from the fruits and vegetables. The heat generated from the blades and spinning instrument actually breaks down the enzymes and nutrients that consumers want from the produce. Cold-pressed juice, however, uses hydraulic pressing as that process fully preserves the nutrients of the produce,” reports Maglio Companies. As the cold-pressed juice market becomes popular, some of the top companies to keep an eye on include Better Plant Sciences Inc. (CSE:PLNT)(OTC:VEGGF), Starbucks Corp. (NASDAQ:SBUX), Hain Celestial Group Inc. (NASDAQ:HAIN), The Very Good Food Company Inc. (CSE:VERY), and Else Nutrition Holdings Inc. (TSXV: BABY)(OTCQX: BABYF).
Better Plant Sciences Inc. (CSE:PLNT)(OTC:VEGGF) BREAKING NEWS: Better Plant Sciences Inc. is pleased to announce the launch of eight new Jusu juices. The juices are now selling at the Cadboro Bay Jusu Bar location at 2560B Sinclair Road in Victoria, British Columbia. The juices will later be available online for direct to consumer sales and delivery.
The Cadboro Bay Jusu Bar recently celebrated its sixth anniversary of operations. “The store has a consistent and loyal local customer base, and has had the same manager since the store opened, who is known and loved by the customers,” says Joelle Fiorito, Head of Operations for Better Plant. The initial order was for 1,000 bottles, which will provide the Better Plant team with key customer feedback and insights to enable the team to continuously improve on products. Customer engagement is a key component of the marketing and sales strategies for all of Better Plant’s brands.
The following eight 355mL cold-pressed Jusu juices have been manufactured and will be available this week at the Cadboro Bay Jusu Bar location:
- Hallelujah (Spinach, Cucumber, Celery, Apple, Ginger and Lemon)
- I can C clearly now (Turmeric, Apple, Pear, Carrot, Lemon and Ginger)
- Beet it! (Beet orange carrot ginger)
- My heart will go on (Kale, Spinach, Apple, Cucumber, Celery, Lemon and Ginger)
- Smoke on the Water (Pure lemon, Activated Charcoal and Agave)
- Sweet Alkaline (Blueberry, Cranberry, Strawberry, Apple and Apple Cider Vinegar)
- I Will Survive (Pure Lemon, Honey and Ginger)
- Here Comes the Sun (Orange, Ruby Grapefruit, Lemon, Lime and Cayenne)
Better Plant plans to market the new juices online through Google ads and a targeted social media campaign, which will include video advertisements intended to educate consumers on a plant-based lifestyle.
The global cold-pressed juices market is expected to post a compound annual growth rate of close to 8% during the period 2019-2023, according to the latest market research report by Technavio. According to the report’s segmentation analysis, the North America region led the market in 2018, followed by Europe, APAC, South America, and MEA respectively. The market in North America is driven by the high demand for healthy beverages that contain no added sugar and artificial preservatives in the region.
Better Plant acquired Jusu assets on October 14th. More details on the acquisition are available in the press release Better Plant Completes Acquisition of Jusu, dated October 14th.
Other related developments from around the markets include:
Starbucks Corp. (NASDAQ:SBUX) will host its biennial Investor Day on Wednesday, December 9, 2020. The virtual event will feature presentations and a question-and-answer session with members of the company’s senior leadership team. Presentations will begin at Noon Pacific Time (3:00 p.m. Eastern time) and the event is expected to last approximately two hours. The webcast event will include closed captioning and may be accessed on the company’s website.
Hain Celestial Group Inc. (NASDAQ:HAIN), a leading organic and natural products company with operations in North America, Europe, Asia and the Middle East providing consumers with A Healthier Way of Life reported financial results for the first quarter ended September 30, 2020. Mark L. Schiller, Hain Celestial's President and Chief Executive Officer, commented, "We are very pleased with our first quarter results, which exceeded our initial expectations of several hundred basis points of margin expansion, significant growth in adjusted EBITDA and mid-single digit adjusted net sales growth. The strength in adjusted earnings, in both the North America and International segments once again showcases our continued ability to execute against our transformational plan. While the current macro operating environment remains fluid, we remain confident and committed to sustainable long-term growth, including continued gross and adjusted EBITDA margin expansion and double-digit adjusted EBITDA growth in fiscal year 2021."
The Very Good Food Company Inc. (CSE:VERY) is pleased to announce that veteran plant-based food production executive, Ana Silva, will join Very as President commencing in January 2021. Management is pleased to enlist a President with such an impressive background in plant-based food production, as the Company scales operations. Silva has spent the past five years with Daiya Foods Inc. where she served as Chief Financial Officer. Daiya is a Canadian-based company that manufactures plant-based dairy alternatives available at more than 25,000 stores across North America. During Silva's time with Daiya, the company underwent a CAD$405 million acquisition by Otsuka Pharmaceuticals, a Japanese based pharmaceutical and nutraceutical company. Along with this significant acquisition, Silva oversaw a period where Daiya was ranked as the fastest growing plant-based food company in America by SPINS. Ana will be appointed President as of January 1, 2021.
Else Nutrition Holdings Inc. (TSXV: BABY)(OTCQX: BABYF), the plant-based baby, toddler and children nutrition company is pleased to announce that its Plant-Based Complete Nutrition for Toddlers was ranked the number one (top) selling product on Amazon's Hot New Releases in the Baby and Toddler Formula Category. As of November 17th, the product's single and 4-pack varieties took the first and second spots on the list respectively. "We are overwhelmed with excitement by the demand we are seeing for our Toddler Nutrition on the Amazon platform," said Mrs. Hamutal Yitzhak, CEO and Co-Founder of Else. "The strong uptake confirms that U.S. parents are looking for novel healthy nutrition alternatives for their children.". This response echoes the consumer feedback we have been receiving via our online store and brick and mortar retail channels," she added.
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