ICTV Brands, Inc. (OTCQX:ICTV) (CSE:ITV), had news that grabbed investor attention on Thursday. The international Omni Channel sales, marketing and branding company focused on the health, wellness and beauty sector, announced Micro, the newest and most convenient no!no!® hair removal and treatment device of the no!no!® family.
The device reportedly sold out in record time in its first appearance on one of America’s leading Live Home Shopping channels, with the channel requesting urgent resupply to continue live Micro sales presentations as quickly as possible.
Micro, the size of a credit card, utilizes the same professional grade patented Thermicon® technology as its more expensive predecessor and claims are it is just as effective, removing unwanted hair with no pain, while thermally treating the hair to deliver long-lasting hair removal results at a retail price point that is affordable for the mass market.
ICTV shares climbed 29 cents, or 57.7%, to 7.9 cents on heavy volume of 1.02 million shares.
