Roblox Corporation (NYSE: RBLX) jumped in price Tuesday, on word of the global rollout of Roblox Kids and Roblox Select accounts, new age-based experiences for users under 16, with protections designed to evolve as children grow.
Following a limited market rollout last month in Australia, Indonesia, the Netherlands, and New Zealand, Roblox Kids and Roblox Select accounts are now available globally.
The accounts are designed to align game access, chat features, and parental controls with a user’s age, while giving parents more visibility and flexibility over their child’s experience on Roblox.
“Users are automatically placed into the applicable account experience based on Roblox’s age-check systems,” reads this morning’s news release. “The rollout brings together age checks, age-based account settings, content ratings, ongoing moderation, and expanded parental controls into a single framework designed to support younger users as they grow.
“At launch, age-checked users under 16 will retain access to the vast majority of their favorite games, while the experience for age-checked users 16 and older remains unchanged.”
“Children’s needs change significantly as they grow, and online experiences should adapt alongside them,” said Matt Kaufman, Chief Safety Officer.
“With Roblox Kids and Roblox Select, we’re creating age-based protections designed to support younger users at different stages, while giving parents tools to personalize the experience for their family.”
RBLX shares gained $1.30, or 2.9%, to $46.96.
