Fitell Corporation (NASDAQ: FTEL) shares move higher today, on announcing its rebranding to GMEX Robotics. The rebrand reflects a deliberate strategic evolution of the Company’s mission, extending its consumer-first foundation beyond fitness equipment e-commerce into the design and deployment of AI-powered robotics and intelligent consumer technologies.
“This rebrand is a revolution in our ambition, but an evolution of our expertise,” said CEO Sam Lu. “As Fitell, we built a robust operation centered on consumer needs. As GMEX Robotics, we amplify that focus by applying advanced artificial intelligence and robotics to solve real human problems. Our fitness and health division remains a vital part of our operations; it is our testing ground and our inspiration. It ensures that as we build sophisticated robots, we never lose sight of the human they are designed to serve.”
The Company filed its amended and restated memorandum and articles of association in accordance with the BVI Business Companies Act and, effective March 2, completed its legal name change to “GMEX ROBOTICS CORPORATION " pursuant to such filing. In connection with the Name Change, the Company will also change its ticker symbol on the Nasdaq Capital Market from "FTEL" to "GMEX".
The Company's Class A ordinary shares are expected to commence trading on the Nasdaq under the new corporate name and new ticker symbol as early as market open on March 12.
FTEL shares captured 20 cents, or 12.7%, to $1.78.
