PAR Technology Corporation (NYSE: PAR), a leading foodservice technology provider, today announces the launch of PAR Retail Drive™ AI, an AI-powered product suite designed to equip convenience and fuel retailers with real-time insights, agentic automation, and strategic decision-making.
The full product suite is powered by PAR® AI, PAR’s intelligence layer intentionally integrated directly into PAR’s unified platform. Solutions and features under PAR AI are purposely designed to seamlessly embed into the PAR product suite with the intention of eliminating extra apps, vendors, and complexity.
With PAR Retail Drive AI, convenience and fuel retailers across the U.S. will benefit from faster time to market, reduced manual effort, and smarter personalization, solidifying PAR Retail as a strategic partner focused on driving outcomes through deeper engagement, operational efficiency, and innovation.
Key Modules of PAR Retail Drive™ AI:
Drive™ Insights: Turn natural language questions into actionable charts and insights, grounded in your business data. Insights empower retailers to validate hypotheses, uncover patterns, and drive loyalty—all through a simple chat interface. Retailers can accelerate time-to-insight by up to 10x, reducing ticket volume and enabling smarter, faster decisions.
Drive™ Action: Transforms business ideas into fully built, ready to approve loyalty campaigns. An agentic offer builder handles the heavy lifting—designing, validating, and assembling campaigns—while keeping humans in the loop for critical checks. PAR Retail Drive Action streamlines loyalty campaign creation, making programs smarter, faster, and more accessible for every retailer.
PAR shares dipped 79 cents, or 4.7%, to $16.18.
