Hasbro Picks up Dungeons & Dragons from Fandom

Hasbro, Inc. (NASDAQ: HAS) saw its shares drop slightly Thursday, on announcing a major coup. The toy giant trumpeted the completion of its previously announced acquisition of D&D Beyond, the leading digital RPG toolset and game companion to the iconic fantasy franchise, DUNGEONS & DRAGONS.

Fandom, the world’s largest fan platform, previously owned and operated D&D Beyond since 2019 and has grown the direct-to-consumer business to be the leading role-playing game (RPG) digital toolset on the market with close to 10 million registered users.

“Driven by a shared vision to build the best possible player-centric experiences for the world’s greatest role-playing game,” read this morning’s news release, “the acquisition of D&D Beyond will further accelerate Wizards of the Coast’s capabilities to strengthen their unique ecosystem of world-class tabletop and digital play to create deeper player engagement and satisfaction and support growth across all expressions and regions.”

To celebrate today’s closing, D&D Beyond will unlock the beloved starter adventure, Lost Mine of Phandelver for all new and existing registered users, and between May 19 and 26, registered users can redeem a copy of Acquisitions Incorporated, a campaign book that introduces new character options and setting to DUNGEONS & DRAGONS.

Hasbro is a global play and entertainment company committed to making the world a better place for all children, fans and families.

HAS shares faltered 69 cents to $90.04.