09:59 AM EST - Simply Better Brands Corp. : Announced the launch of TRUBAR™ in Costco Canada's West Region. This milestone marks a major expansion of the TRUBAR™ footprint in Canada while deepening the Company's strategic partnership with Costco. "The Canadian market represents an attractive growth opportunity for TRUBAR™, and we couldn't be more pleased to take the next step in our successful partnership with the introduction of our brand in Costco Canada," said Erica Groussman , Co-Founder & Chief Executive Officer of TRUBAR™. "The club channel plays a critical role in our distribution expansion and brand building strategy. The launch in Costco Canada advances our focus on building consumer awareness and trial of TRUBAR™ with Costco club members." To accelerate its growth strategy in Canada , Simply Better Brands Corp. has appointed Carmen Fadi as Director of Canadian Sales for TRUBAR™. In this role, Fadi will lead expansion efforts across retail and direct-to-consumer channels, focusing on securing new business and strengthening market presence. Simply Better Brands Corp.
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