10:09 AM EST - Better Plant Sciences Inc. : Announced the appointment of Gabriel Villablanca as its Vice President of Marketing. Villablanca previously held the position of Director of eCommerce and will assume duties as VP of Marketing immediately. In this role, he will be responsible for leading marketing strategy as Better Plant's brands continue to expand. "Gabriel's extensive experience in eCommerce and digital marketing across an array of brands is a huge asset to Better Plant," said Penny White, CEO of Better Plant. "We have plans to expand our offering of plant-based products while building a more entertaining, customized and rewarding digital experience for our customers. eCommerce is a key aspect of our sales strategy and Gabriel will play a crucial role in elevating our marketing programs across all platforms." Better Plant Sciences Inc.
shares C.PLNT are trading unchanged at $0.12.
