reAlpha Tech Corp. (NASDAQ: AIRE) shares began Monday, as the real estate technology company developing and commercializing artificial intelligence technologies, today announced a strategic investment of $5 million from Mercurius Media Capital LP, a media fund engaged in the business of providing advertising inventory in exchange for equity in companies.
This investment marks a significant milestone in reAlpha’s growth strategy as it continues to advance its media and marketing outreach to expand its brand nationally.
Under the terms of the investment, reAlpha will issue shares of its preferred stock to Mercurius in exchange for media credits valued at $5 million at a price per share of $20.
Additionally, Mercurius has the right to invest an additional $5 million under the same terms within two months of the initial investment, providing an opportunity for reAlpha to further amplify its media strategy and strengthen the partnership with Mercurius. reAlpha expects that through this media-for-equity investment, it will be able to leverage Mercurius’ media expertise and U.S. media network reach to bolster its national brand presence and further expand its reach across the U.S. market.
“By reaching a wider spectrum of audiences,” read this morning’s news release, “through the reach of the media networks that Mercurius has access to, reAlpha believes that this investment will lead to increased brand visibility and consumer engagement with the reAlpha platform, though results may vary based on market conditions.”
AIRE shares handed back a penny to $1.41.
