Decentraland’s Metaverse Fashion Week is about to kick off on digital real estate owned by Tokens.com Corp.’s (NEO: COIN) (OTCQB: SMURF) subsidiary, Metaverse Group. Events will feature more than 60 brands including Estée Lauder (NYSE: EL), DKNY, Dolce & Gabbana, Tommy Hilfiger, which is owned by PVH Corp. (NYSE: PVH), Karl Lagerfeld, Forever 21, and Perry Ellis America. “From March 24 to March 27, 50 brands will log onto Decentraland to debut virtual collections in the platform’s new Luxury Fashion District, which has been modelled on Paris’ vaunted Avenue Montaigne,” reports Dazed.com. By the way, Tokens.com is the only company offering investors direct access to Web3 based metaverses at the moment.
Tokens.com Corp. (NEO: COIN) (OTCQB: SMURF) Just Partnered with Forever 21 for Metaverse Storefront
Tokens.com Corp., a publicly-traded company that invests in Web3 crypto assets and businesses linked to the Metaverse and NFTs, is pleased to share that its subsidiary, Metaverse Group, has signed a lease agreement for its Metaverse based property with Forever 21. In addition, Metaverse Group will collaborate with Forever 21 to design and build NFT wearables and an immersive storefront.
Forever 21 will open the doors to its Metaverse storefront in Decentraland’s Fashion District during Metaverse Fashion Week, which takes place from March 24th to March 27th. The dynamic storefront will feature avatars that will act as Forever 21 sales team members, ambient sounds and custom fixtures throughout. The shop will launch with ten Forever 21 NFT fashion items, inspired by pieces that are available in Forever 21’s physical stores and on forever21.com.
“Our estate in the Fashion District is evolving into one of the key shopping destinations in the Metaverse. Forever 21 is a fashion industry authority and represents a significant partner in enhancing the user experience and in helping us achieve this goal,” commented Andrew Kiguel, CEO of Tokens.com and Executive Chair of Metaverse Group. “The momentum we are generating through these kinds of partnerships is evidence that the Metaverse and Web3 are changing how we use the internet and shop online.”
This partnership was created by Tokens.com and Authentic Brands Group (ABG), a global brand development, marketing and entertainment company, and the owner of the Forever 21 brand.
Winnie Park, CEO of Forever 21 added, “When Forever 21 first entered the
Metaverse, we were able to harness a unique opportunity to connect with a growing audience. Being a part of the first-ever Metaverse Fashion Week aligns with our mission to encourage self-expression through virtual and physical fashion. We are proud to partner with Metaverse Group as an avenue to connect our brand with a new demographic.”
The Fashion Estate owned by Metaverse Group, where Forever 21 will open its virtual storefront, represents the equivalent of 450,000 sq ft of real estate that can be developed to any brand’s specifications. The Fashion District has finite space available, and storefronts are leased to premium brands and retailers. Brands or virtual landowners interested in partnering with Metaverse Group should contact [email protected].
Other related developments from around the markets include:
Estee Lauder Companies Inc. reported net sales of $5.54 billion for its second quarter, an increase of 14% from $4.85 billion in the prior-year period. Net sales grew in every region and product category, reflecting early stages of recovery in brick-and-mortar retail stores, primarily in western markets, and strength in online2. These results reflected robust consumer response to holiday offerings and during key shopping moments. Organic net sales increased 11%. The Company reported net earnings of $1.09 billion, compared with net earnings of $0.87 billion in the prior-year period. Diluted net earnings per common share was $2.97, compared with $2.37 reported in the prior-year period. Excluding restructuring and other charges and adjustments as detailed on page 3, adjusted diluted earnings per common share was $3.01, a 15% increase on both a reported basis and in constant currency.
PVH Corp., which owns Tommy Hilfiger, announced the Executive Committee of the Board of Directors of PVH Corp. declared a quarterly cash dividend of $0.0375 per share payable on March 30, 2022 to stockholders of record on March 11, 2022.
Tokens.com, a publicly-traded company that invests in Web3 crypto assets and businesses linked to the Metaverse and NFTs, is pleased to share that it will announce its audited financial results for the year ended December 31, 2021 on March 31st. An investor call hosted by CEO Andrew Kiguel has been scheduled to discuss the Company’s 2021 financial results starting at 10:00 am ET on Friday April 1st, 2022.
Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Winning Media is only compensated for its services in the form of cash-based compensation. Pursuant to an agreement Winning Media has been paid three thousand five hundred dollars for advertising and marketing services for Tokens.com Corp. by Tokens.com Corp. We own ZERO shares of Tokens.com Corp. Please click here for full disclaimer.
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