[ACCESSWIRE]
Urasek Signs Scripted TV Series Based on Book, "Popular: The Ups and Downs of Online Dating From the Most Popular Girl in New York City"
NEW YORK, NY / ACCESSWIRE / December 22, 2015 / The Grade, a patent-pending mobile dating application designed to bring accountability to dating, owned by Snap Interactive, Inc. (OTCQB: STVI), is proud to congratulate the company's brand ambassador and advisory board member, Lauren Urasek, on signing a deal to develop a series with ABC Signature based on Urasek's book, Popular: The Ups and Downs of Online Dating From the Most Popular Girl in New York City. The book chronicles Urasek's online dating experiences.
The Grade's President, Cliff Lerner, states, "We brought Lauren onto our Advisory Board and engaged her as a brand ambassador because we recognized her influential standing in the world of interactive dating. We are delighted to see her influence extended through her involvement with the television project at ABC Signature." Lerner continues, "Lauren's knowledge and insight into the shortcomings of existing online dating sites have been an essential resource in helping The Grade achieve its vision of creating a superior online dating community, and we're excited to see her experiences come to life in the potential 'Popular' TV series."
The Grade is currently free and available to download in the App Store here or Google Play by searching "The Grade Dating." More information about The Grade can be found at: http://www.thegradedating.com. More information about The Grade's advisory board can be found at: http://www.thegradedating.com/advisory-board.php.
PR Contact:
Adam Handelsman
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212-518-7721
IR Contacts:
Todd Fromer/Brad Nelson
KCSA Strategic Communications
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212-896-1215 / 212-896-1217
About The Grade
The Grade, owned by Snap Interactive, Inc. (Ticker: STVI), is an entertaining, patent-pending, female-friendly mobile dating application that holds users accountable for their behavior by using a proprietary algorithm that assigns letter grades to users ranging from "A+" to "F" based on profile quality, responsiveness, and peer-reviews generated from the opinions received from other users. Users with a grade of "D" or "F" receive a warning and instructions on how to improve their grade, while users who maintain an "F" grade are expelled. Expelled users have the ability to "appeal" the decision by providing compelling reasons why they should be allowed back; however, re-entry is not guaranteed. By expelling low-quality users who receive an "F" grade, The Grade aims to create a community of high-quality users who are desirable, articulate and responsive.
The core concept of The Grade, in bringing accountability to dating, was informed by market research that revealed a deep dissatisfaction amongst singles of current popular mobile dating offerings. A recurring theme, particularly from women using mobile apps, was that they were unhappy with the quantity of low-quality daters and the frequency of inappropriate, hostile, and sexually suggestive messages.
The Grade is owned by Snap Interactive - http://www.snap-interactive.com.
About Lauren Urasek
Lauren Urasek is a science enthusiast, professional makeup artist, and author in her mid-twenties. After being inundated with online dating messages, she began to document them in her popular Tumblr, theyreallysaidthis.com, which has over 37,000 subscribers. New York magazine dubbed Lauren Urasek the most sought-after woman in New York City in January 2014, she was receiving, on average, more than 35 messages a day. Her book, 'POPULAR: The Ups and Downs of Online Dating from the Most Popular Girl in New York City' was released in October 2015. Lauren lives in Brooklyn, NY.
About Snap Interactive, Inc.
Snap Interactive, Inc. develops, owns and operates dating applications for social networking websites and mobile platforms. The Grade is a patent-pending mobile dating application catering to high-quality singles. SNAP's flagship brand, AYI.com, is a multi-platform online dating site with a large user database of approximately 30 million users. For more information, please visit http://www.snap-interactive.com.
The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.
Facebook is a registered trademark of Facebook Inc. Apple, iTunes and iPhone are registered trademarks of Apple Inc. and App Store is a registered service mark of Apple Inc. Android and Google Play are registered trademarks of Google Inc. The Grade is a trademark and AYI.com is a registered trademark of Snap Interactive, Inc.
Forward-Looking Statements:
This press release contains "forward-looking statements." Such statements may be preceded by the words "intends," "may," "will," "plans," "expects," "anticipates," "projects," "predicts," "estimates," "aims," "believes," "hopes," "potential" or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company's control, and cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with general economic, industry and market sector conditions; the Company's ability to institute corporate governance standards or achieve compliance with national exchange listing requirements; the Company's future growth and the ability to obtain additional financing to implement the Company's growth strategy; the ability to increase or recognize revenue, decrease expenses and increase the number of active subscribers, new subscription transactions or monthly active users; the ability to enter into new advertising agreements; the ability to diversify new user acquisition channels or improve the conversion of users to paid subscribers; the ability to anticipate and respond to changing user and industry trends and preferences; the intense competition in the online dating marketplace; the ability to release new applications or derive revenue from new applications; and circumstances that could disrupt the functioning of the Company's applications. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's filings with the Securities and Exchange Commission ("SEC"), including the Company's most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC's web site at http://www.sec.gov.
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SOURCE: Snap Interactive, Inc.
