[ACCESSWIRE]
FORT LAUDERDALE, FL / ACCESSWIRE / August 18, 2015 / Real Brands, Inc. ("Real Brands") (OTC Pink: RLBD) (PINKSHEETS: RLBD), today announced it has appointed Peter N. Christos as its new Chairman effective June 18, 2015 with Jerry Pearring remaining Chief Executive Officer.
Mr. Christos's background includes over 30 years of corporate finance/investment banking experience on Wall Street, which also includes successfully founding, funding and growing microcap companies across many industries.
"Pete Christos's decades of corporate finance/investment banking experience on Wall Street overtime should have an enormous impact on Real Brands, Inc.," said Jerry Pearring CEO of Real Brands, Inc. "Over the past few months he has taken the time to understand the daily operations insisting on riding around in a truck to open accounts, deliver product, participate in customer reordering, speak to customers, and understand pricing structures and margins of the Company. In turn he has brought a real clarity to the business, assisting us in significantly reengineering our balance sheet (more work to be done), and realigning our business plan allowing our very small team to bring about a laser focus to the operations. I have known Pete professionally and personally for over a decade, and I am excited to work with him as we continue to execute on our more focused business model and growth plan."
"There is plenty of research to back up the fact that the Alternative Beverage category can be very rewarding. It has also been interesting to see a how a very small yet highly focused and motivated beverage sales and operations team can make meaningful progress within a few short months with virtually no resources. Having analyzed countless early-stage businesses, I believe Real Brands essentially only requires proper financing to drive the execution of its business faster, wider and deeper allowing for true economies-of-scale to positively impact its operations and the Company overtime," said Christos. I am excited for many reasons and will bring a set of disciplined corporate and business characteristics to our important beverage sales, operations and brand building expertise. I expect the Company's fundamentals to get stronger overtime, and since I have been able to spend the past approximately three months with Jerry we have already uncovered some key drivers that are relatively easily implemented and either are now or will be implemented during the balance of the year. Also, we have uncovered some synergistic prospects, suggesting a growing credence to our focused business model and growth plan. I am committed to assisting Jerry and our small but growing team drive the business to the next level and beyond”.
About Real Brands
Real Brands, Inc. (RLBD) is a publicly held Beverage company. The Company's strategy is to build beverage brands and is currently focusing on brand development of the HillBilly Beverage brand, a brand of lemonade and iced teas that competes in the alternative beverage category. Real Brands currently has the exclusive worldwide license for non-alcoholic beverages (i.e. lemonade, iced tea, etc.), beer and malt beverages with HillBilly(TM) Brand ("HB"). For additional information go to http://www.realbrandsusa.com/.
Safe Harbor Statement
Any statements in this press release that relate to Real Brands' expectations with regard to the future impact on its results are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The results anticipated by any or all of these forward-looking statements might not occur. Real Brands undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events or changes in Real Brands' plans or expectations.
Interviews and imagery available upon request
CONTACT:
Jerry Pearring
[email protected]
954-270-5309
SOURCE: Real Brands, Inc.
