LG Display Co Ltd (NYSE:LPL) cleared breakeven in the first hour of Wednesday trade, on new developments surrounding its OLED TV technology.
The next-generation OLED EX display implements LG Display's deuterium and personalized algorithm-based 'EX Technology,' which helps boost the innovative display's overall picture quality by enhancing brightness up to 30% versus conventional OLED displays.
Deuterium compounds are used to make highly efficient organic light-emitting diodes that emit stronger light. LG Display has successfully converted the hydrogen elements present in organic light emitting elements into stable deuterium and managed to apply the compounds to OLED EX for the first time.
Deuterium is twice as heavy as normal Hydrogen, and only a small amount exists in the natural world – as only one atom of Deuterium is found in about 6,000 ordinary Hydrogen atoms. LG Display has worked out how to extract deuterium from water and apply it to organic light-emitting devices.
The OLED EX name is an acronym of 'Evolution' and 'eXperience,' representing the company's goal of providing customers with new experiences through its ever-evolving OLED technology.
LG Display is the world's leading innovator of display technologies.
Said senior company official Oh Chang-ho, "Despite the global TV market experiencing a 12% decline this year, we still observed a 70% growth in OLED sales.
"With our new OLED EX technology, we aim to provide even more innovative, high-end customer experiences through the evolution of our OLED technology, algorithms, and designs."
LPL shares traded higher by 15 cents, or 1.5%, at $9.97 soon after the open Wednesday.
