Today, KitchenAid, under the Whirlpool banner (NYSR:WHR), unveils the biggest advancement to its Tilt-Head Stand Mixer since 1955: The Artisan® Plus Stand Mixer. The new Stand Mixer model introduces first-of-its-kind features included with the KitchenAid Artisan® Plus Tilt-Head Stand Mixer, an LED bowl light, precision speed control, and a stainless-steel double flex edge beater, offering a precise way to create in the kitchen.
“For more than 100 years,” read this morning’s news release, “KitchenAid and its legendary Stand Mixer have been a catalyst for endless delight, exploration and memory-making right in everyone's kitchen. Now, the icon has been reimagined to take making in the kitchen to new heights.”
The new Artisan® Plus Stand Mixer debuts four new colourways to the KitchenAid Brand Portfolio: Sun Dried Tomato, Oat, Wild Blueberry and Iron Ore Bronze. In addition to the new shades, the Artisan® Plus Stand Mixer will also be available in 10 of the brand's most beloved colours, including Agave, Cast Iron Black, Matte Black, Cardamom, Feather Pink, Juniper, Mint Julep, Medallion Silver, Blue Steel and Porcelain White.
"Innovation has always been at the heart of KitchenAid, and we're constantly exploring new ways to inspire creativity in the kitchen," said Chad Ries, Global Brand Marketing Director at KitchenAid Small Appliances. "As the #1 mixing brand in the world1 we didn't have to change our iconic design, but we chose to anyway."
WHR dipped 41 cents to $51.50.
