Eastman Kodak Company (NYSE:KODK) shares began Friday down slightly as the photography pioneer announced its support of USA Bobsled/Skeleton (USABS), as the four-man bobsled team competes in key races leading up to international competition in 2026.
The team’s athletes and head coach joined Kodak executives at Golisano Institute for Business & Entrepreneurship to unveil the new, state-of-the-art bobsled, which features the company’s iconic yellow and red logo.
The partnership was made possible through the generosity of entrepreneur and philanthropist Phil Saunders. An avid U.S. winter sports enthusiast, Phil funded the team’s new bobsled through his company, Saunders Management, and gave Kodak the opportunity to have its brand featured.
“After watching the team compete at the World Championships in Lake Placid and spending time with the athletes and coaches, I was struck by their drive and determination,” said Saunders.
“When I learned how much a new sled could impact their performance and strengthen their ability to compete with the best in the world, I wanted to help. Given my close ties with Kodak and Kodak’s long relationship with global sport, it felt right to include them on this journey toward these elite competitions in 2026.”
Kodak’s involvement with the games spans well over a century, from capturing iconic moments on film to serving as an official Olympic sponsor for several decades.
KODK shares faded two cents to $6.62.
