General Motors (NYSE:GM) is rolling out two new high-end GMC Sierra 1500 pickups, including one called the Denali Ultimate that will start at more than $80,000 – making it the most expensive full-size, half-ton pickup on the market.
The new models aim to build upon the Sierra’s already high profit margins and average transaction prices, which are at $53,342. That includes $61,695 for the current Denali 1500 pickup, which starts at about $57,700.
The other new pickup is the AT4X, a more luxurious and off-road capable pickup than the brand’s current AT4, starting at $74,995. It features many, but not all, of the tech-enhancements as the Denali Ultimate with off-road parts and accessories. It also features less chrome on the exterior, opting for more blacked-out features and tires.
The new models are part of an updated lineup of the full-size pickup for the 2022 model-year that includes a refreshed exterior and a redesigned, more technologically advanced interior on most models. The trucks are debuting Thursday night online and during an ad on Thursday Night Football between the Denver Broncos and Cleveland Browns.
The updated models offer more than 40 diagonal inches of digital display, including new 13.4-inch-diagonal color touchscreen, 12.3-inch digital driver instrument cluster and 15-inch head-up display.
Both the AT4X and Denali Ultimate feature a standard 6.2-liter V-8 engine with 420 horsepower and 383 foot-pounds of torque.
GM shares opened Friday improving 16 cents to $58.57.
