This $1.5 trillion market may be the hottest megatrend of the last few years, and it’s set to grow even bigger in the years ahead.
With major health conditions from heart disease to diabetes on the rise, health and wellness has become a major focus for many recently.
That’s why top companies like PepsiCo, Coca-Cola, and GlaxoSmithKline are now tapping into the booming market of plant-based products.
Forbes recently reported, “Plant-based foods are our future and entrepreneurs are helping us make the shift.”
Influencers like Oprah and Jay-Z and others recently invested $200 million into plant-based food companies.
And it’s creating huge opportunities in the markets, like the 30% spike for shares of oat milk company Oatly after it went public earlier this summer.
Now, a recent announcement suggests we’re within weeks of seeing a new plant-based company entering to take over a corner of the market most are ignoring.
Tapping Into A Massive $53 Billion Market
While the mainstream media has been buzzing with headlines about plant-based milk products and meat replacements, there’s another corner of the market that’s even more exciting today.
I’m talking about the $53 billion active lifestyle market.
The fast-rising startup, Plantfuel Life, Inc. (CSE: FUEL; OTC: BLLXF), just secured a big initial purchase order with the nutrition powerhouse GNC worth $3.9 million.
GNC is one of the biggest health product distributors in the United States with over 2,300 locations.
And PlantFuel managed to upgrade its partnership to Platinum level with this giant retailer.
Generally, this level is reserved for Tier 1 brands with revenues over $20 million.
But with PlantFuel’s product being manufactured in July, it expects to launch in stores across the country just weeks from now.
Through this elite level distribution partnership, PlantFuel not only has the opportunity to feature their products in full front window displays and right at the checkout lines…
They’ll also be featured in a limited marketing campaign and have 100,000 PlantFuel samples sent to GNC’s Pro Box customers to get new customers hooked right out of the gates.
Now, as they’re set to be featured front and center in thousands of locations, PlantFuel is plowing ahead to roll out their new line of plant-based products nationwide.
Taking On Industry Giants Using The Latest Science
PlantFuel has been working with its team of doctors and scientists for years to develop its new line of products for this fast-growing corner of a $1.5 trillion market.
And where most competitors in the active lifestyle markets either sacrifice flavor or quality when making their products, PlantFuel is able to deliver the best of both worlds.
Using plant-fueled ingredients, they’re able to produce a line of products with the latest formulations to help push athletes to their peak performance.
PlantFuel’s first line of products will include:
1) All-in-One Nutrition
2) Performance Protein
3) All-in-One Pre-Workout
4) All-in-One Recovery
5) Daily Immunity + Hydration
The plant-based line will offer health-conscious athletes a new alternative for nearly every occasion, whether it’s daily support or for use before and after workouts.
And Plantfuel ( CSE: FUEL; OTC: BLLXF), is working with sports science experts to design clinical trials to test their new Performance Protein.
These trials are designed to help show their protein can be just as effective as leading whey protein products in supporting recovery, performance, and muscle growth… using only plant-based ingredients
But this is just the beginning.
Over the next few years, PlantFuel plans to expand this product line to include everything from gummies for immune, gut, and joint health… to plant-based snacks, bars, and cold brews.
As PlantFuel is set for a growth explosion in the coming years, they’ll already have a immense platform to showcase their products in thousands of GNC locations.
And now, they’ve also managed to sign up with a trillion-dollar retail juggernaut to help them grow even faster.
Racking Up A-List Distribution Channels
Starting next month, PlantFuel isn’t just set to launch on the shelves in stores.
They’re set to be featured on the largest direct-to-consumer platform on the planet after arranging to work with Amazon.
PlantFuel just announced they’ve been accepted into Amazon’s Launchpad program designed to help accelerate up-and-coming brands.
This partnership could generate millions of dollars in free advertising for Plantfuel over time from its placement and prioritization on the platform.
And this could help put PlantFuel’s new products in front of millions of shoppers on Amazon as they’re featured on the site.
But with an early-stage company like PlantFuel establishing such relationships out of the gates, it should tell customers and investors alike that they’re onto something big.
That comes in part thanks to the team that’s built the company, with industry veterans responsible for building up billion-dollar brands in the past.
Proven History of Building Billion-Dollar Brands
PlantFuel’s team has already proven they have what it takes with their long list of accolades throughout the industry.
CEO Brad Pyatt, for example, co-founded the giant supplement company MusclePharm after completing his professional football career.
By landing high-profile endorsements like Arnold Schwarzenegger, Tiger Woods, and Colin Kaepernick, he helped build MusclePharm from his garage to over $200 million in revenue.
And he also helped put the brand’s products in over 50,000 retail outlets in 120 countries through major retailers like GNC, Amazon, Wal-Mart, Costco, Target, Vitamin Shoppe, and more.
PlantFuel’s Chairman, Brian Cavanaugh, also has decades of experience in the industry.
That includes spending 10 years leading teams at GNC, establishing key brand partnerships which could play a huge role in taking PlantFuel to the next level.
Most recently, Cavanaugh spent 5 years at Iovate Health Sciences before it was acquired in one of the most sizable nutritional supplement transactions in the industry, a $730 million acquisition by XiWang Foodstuffs.
Finally, their President, Maria Dane, has overseen the launch and digital growth strategy on Amazon for countless high-profile brands with a combined $1 billion in revenue annually.
Her experience of working in direct-to-consumer divisions at Amazon set her up to work with some of the biggest brands on the markets, including Johnson & Johnson, Colgate, and L’Oreal.
Together, PlantFuel’s (CSE: FUEL; OTC: BLLXF) team has proven they know how to build a brand, establish partnerships in the active lifestyle industry, and scale businesses to hundreds of millions of dollars in revenue.
And now, things are finally starting to heat up as PlantFuel is gearing up to launch their new line across the United States in the coming weeks.
News Set to Pop Within Weeks
Plant-based businesses have taken off in recent years, and they’re only growing bigger today.
The plant-based protein company, VEGA, was acquired by Danone through a massive $12.5 billion acquisition.
Beyond Meat has grown from a small niche company to a huge brand with an $8.1 billion market cap.
And Oatly jumped to an $11.5 billion market cap within weeks of going public.
But PlantFuel still has room to grow in the blue-sky active lifestyle market, as they currently sit at a market cap of just $60 million.
They’ve put together an experienced team with a proven track record of leading billion-dollar brands.
And they’ve spent years developing the products with the latest plant-based formulations based on cutting-edge science.
Now, they’re set to roll out their initial suite of products to two of the largest distributors in the country.
Plantfuel (CSE: FUEL; OTC: BLLXF), could soon become a major player in this corner of the $1.5 trillion wellness megatrend...
And this could be the most exciting time for investors as they launch their plant-based products across the United States just weeks from now.
Other companies looking to capitalize on this new food trend:
Yum! Brands (NYSE:YUM), though not traditionally associated with health and wellness, is racing to grab a piece of this multi-trillion dollar trend. Kentucky Fried Chicken, the fast-food megalith, is diving in headfirst to offer its loyal customers a taste of the vegan lifestyle. Teaming up with the meatless sensation Beyond Meat, KFC has launched a line of chicken-less ‘chicken nuggets’ that have been a huge hit across the globe.
Already the meatless fried chicken alternative is offered in the UK, China, across Europe, Canada, and the United States, and thanks to its success, it will likely continue to expand this offering across the globe. While nailing the iconic texture and flavor of KFC’s chicken without meat was no easy feat, the new vegan alternative has been wildly successful.
“I’ve said it before: despite many imitations, the flavor of Kentucky Fried Chicken is one that has never been replicated, until Beyond Fried Chicken,” Andrea Zahumensky, chief marketing officer at KFC.
Ingredion Inc (NYSE:INGR) is a food ingredient and nutrition company that provides customers with innovative, value-added ingredients for many different industries. The company's portfolio includes sweeteners, starches, proteins and nutrients such as dietary fibers to improve functionality in foods. Ingredion manufactures these products at its facilities located across the globe including Europe, Asia Pacific and North America.
Their customer base is comprised of companies who manufacture various types of foods ranging from baked goods to dairy products and more. They are also involved in providing solutions like bio-based plastics for package films used by manufacturers around the world. In addition to their focus on innovation, they are committed to sustainability; using renewable resources wherever possible as well as implementing sustainable practices into their manufacturing processes.
Tattooed Chef Inc (NASDAQ:TTCF) is a small-batch food company that specializes in handcrafted, vegan entrees and desserts. They are committed to providing healthy alternatives to the standard American diet without sacrificing flavor or quality. Tattooed Chef's owner, Nora Dolan, started cooking vegetarian dishes for her friends when she was only ten years old and continued developing her skills with every dish she made.
Tattooed Chef grows, manufactures, and processes fresh and frozen foods. And even better, the products are sourced sustainably with many of the products coming from Italy. The brand looks to cater to every type of consumer, from those concerned about the environment to those focused on building and living a healthy lifestyle. Whether consumers are looking a great-tasting buffalo chicken alternative or a healthy acai bowl for breakfast, Tattooed Chef offers a wide array of delicious snacks for the conscious eater.
SunOpta, Inc. (NASDAQ:STKL) is a company that specializes in the production of dried fruits and vegetables for their customers worldwide. They offer an array of products that include: raisins, apricots, blueberries, blackcurrants, cranberries, figs, and dates. They also have organic options for all of these products as well as other dried fruit varieties like apples and pears.
SunOpta has been around since 1916 when they first started in San Francisco with just 3 employees working to produce raisins on a small scale basis. Nowadays they have over 1000 employees at facilities located in California and Oregon producing about 500 million pounds each year!
SunOpta is not going to be left out of the sustainability boom, either. In fact, it’s an integral part of the company’s business. With a plantform built to benefit not only shareholders, but also the environment, SunOpta checks all boxes for the conscious investor.
Laird Superfood Inc (NYSE:LSF) is a small company that produces nutritious, all-natural, and organic food. They are looking for ways to expand their business into new markets and increase the amount of profit they make on each product. As a result, Laird Superfood Inc has begun exploring whether or not they would be able to sell their products in bulk wholesale quantities at less than retail prices to companies such as restaurants, grocery stores, schools, colleges and universities.
The idea behind this is that by supplying these larger organizations with large quantities of food at reduced rates could help them save money in the long run while still providing quality food. This strategy also allows Laird Superfood Inc's company more exposure and increased opportunity for growth.
With products ranging from specialty creamers to coffee and instafuels, Laird Superfoods has made major waves with consumers looking for an extra boost to get their day going. And it’s drawn a lot of attention from investors in the process.
Primo Water Corporation (TSX:PRMW) is a Canadian company that has been around for over 30 years. They are committed to providing high quality water while also keeping prices low. Primo has grown and continues to grow in popularity, with their products being sold across North America.
Primo's commitment to customer service is second-to-none, with the staff going above and beyond on a daily basis in order to provide excellent customer service. Primo strives for transparency when it comes to their production process, which ensures consumers know exactly what they're getting from every bottle of Primo water they buy.
Restaurant Brands International Inc. (TSX:QSR) is the world's second largest fast-food company with over 36,000 restaurants in 100 countries and territories worldwide. It was founded by two Canadian businessmen, who at the time were franchisees of Tim Hortons restaurant chain in 1964. The company operates as a holding company for its subsidiaries that operate quick service restaurants. An example of these would be Burger King and Popeyes Louisiana Kitchen brands which are both well known for their chicken dishes made from fresh ingredients on site daily. RBI has also been ranked among the top 10 most sustainable companies globally by the Sustainability Accounting Standards Board and Dow Jones.
Premium Brand Holdings (TSX:PBH) caters to the food manufacturing industry with a focus on healthy, organic and sustainable ingredients. They offer niche brands that compete in the natural and specialty foods markets as well as established national brands. Their portfolio includes high-quality products including gourmet organic coffee, all-natural protein supplements, gluten free crackers and nut butters.
Premium Brand Holdings is dedicated to delivering their customers with an exceptional customer experience by providing them with premier products at competitive prices while maintaining an ethical approach to business practices. Its commitment is to provide a safe environment for consumers of all ages through sound quality assurance standards and strict adherence to federal regulations governing product safety. Premium Brands Holdings also takes pride in its contributions towards sustainability by offering environmentally friendly packaging solutions.
Burcon NutraScience Corporation (TSX:BU) is a Canadian tech firm rethinking the plant-based diet. With a focus on high-purity, sustainable, flavorful, and affordable products, Burcon has checked every box in the consumer’s book. Founded way back in 1998, the company has been at the forefront of the movement for over two decades, and it’s only become more refined since.
According to its mission statement, Burcon “seeks to improve the health and wellness of global consumers through the discovery and development of sustainable, functional and renewable plant-based products for the global food and beverage industries.”
Else Nutrition Holdings Inc. (CSE:BABY) is another innovative plant-based lifestyle company from Canada. Else Nutrition has taken a different approach than many of its competitors, targeting a particularly young market – babies. Else was a first-mover in this space, offering a well-rounded, clean, sustainable and most importantly, plant-based, approach to baby food.
Their products aim to deliver al of the same benefits as typical baby food, but with an organic twist. In fact, 92% of their products are made from three core healthy ingredients, almonds, tapioca, and buckwheat. And the best part, is they never alter the plants’ chemistry or remove any of the micronutrients, they just alter the texture.
By: Jason Ferguson
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