Sim racing has become one of the fastest growing esports segments in the world. In fact, as quoted by eSportsInsider.com, “Some of the most prominent names from motorsports competed in online races hosted by Formula 1, NASCAR or Indy car, which led to a skyrocketing fan engagement. In some cases, these virtual racing series received millions of views.” That’s big news for sim racing-related companies such as ESE Entertainment Inc. (TSXV:ESE)(OTC:ENTEF), Kia Corp. (OTC:KIMTF), Porsche Automobile Holding (OTC:POAHY), Endor AG (OTC:ENDRF), and Logitech International (NASDAQ:LOGI).
In addition, “Take Formula 1, which drew a record-breaking 30 million viewers across TV and digital platforms during its Virtual Grand Prix series. Consequently, the official F1 2019 title saw a dramatic growth in popularity on Twitch. The F1 Esports Series 2020 achieved 11.4m livestream views across all digital platforms, representing a 98 percent increase compared to 2019,” added eSportsInsider.com.
Or, look at ESE Entertainment’s “Enter the Game,” which featured the new Kia Stinger GT.
This was the third big simulation racing (sim racing) project for ESE, after the PKN Orlen (Orlen Stay & Play) and Porsche Poland (Porsche Sprint Challenge) esports events produced by ESE. Out of ESE's three sim racing initiatives, Enter the Game was the largest campaign in terms of reach and media promotion for sim racing in Poland,” as noted by ESE Entertainment.
ESE Entertainment Inc. (TSXV:ESE)(OTC:ENTEF) Won a Stevie Award for “Enter the Game”
ESE Entertainment Inc. just announced the Company and its partners, Next Level and Webtalk, have won a Stevie Award for marketing campaign of the year in the automotive category.
The Stevie Award was awarded to ESE and its partners, Next Level and Webtalk, for the KIA Motors marketing campaign called “Enter the Game” that incorporated the new KIA Stinger GT into the popular video game Asseto Corsa. The Campaign included the creation and design of the new KIA Stinger GT in digital form for implementation into Asseto Corsa. In addition, ESE organized a esports tournament for digital motorsports titled “Enter the Game”.
“This award is the latest milestone which validates the effectiveness of our esports platform for major brands to reach the strong buying power of the millennial demographic. Further, it is a direct reflection of our team’s abilities and hard work that we put into every opportunity. We would like to thank our partners, Webtalk and Next Level, and KIA Motors for the opportunity to allow us to execute our vision for this campaign.” stated Konrad Wasiela, CEO of ESE.
Stevie Awards
The Stevie® Awards were created in 2002 to honour and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. In short order, the Stevie has become one of the world's most coveted business awards. Stevie Award judges include many of the world's most respected executives, entrepreneurs, innovators, and business educators. There are eight Stevie Awards programs, each with its own focus, list of categories, and schedule. Together they receive more than 12,000 nominations each year.
Other related developments from around the markets include:
Kia Corp. “became the main sponsor of the League of Legends European Championship (LEC) in 2019. The brand must have enjoyed its ‘test drive’, because this partnership was renewed for the 2020 and 2021 seasons. In 2020, Kia became the official automotive partner of South Korean esports team Thunder Predator and North American organization Rogue for its LCS team. In addition, Kia became the naming sponsor of League of Legends world champions DAMWON Gaming,” as noted by eSportsInsider.com.
ESE Entertainment Inc. announced that it will continue its marketing partnership with the Polish Automobile and Motorcycle Federation and the official Polish Digital Motorsport Championship to provide marketing services for the Porsche Esports Sprint Challenge Poland (PESCP). The Porsche Esports Sprint Challenge Poland will be organized by ESE, Ragnar Simulators and The Polish Automobile and Motorcycle federation.
Fanatec (Endor AG), the leading brand for sim racing hardware, has partnered with the Japanese game studio Polyphony Digital. Together they are developing new peripheral devices licensed for Gran Turismo® for racing simulations with advanced force feedback technology to reduce the difference between sim racing and real motorsport. Fanatec was founded in 1997 and has introduced several significant innovations in sim racing over the years, including the integration of belt drive technology into steering wheels for end customers, load cell technology for brake pedals, contactless sensors for mass market pedals and the first direct drive system for PlayStation ® 4th The partnerships with leading automobile manufacturers and world-famous racing series have contributed to increasing the level of awareness of sim racing and making it an integral part of modern motorsport.
Logitech International announced financial results for the first quarter of Fiscal Year 2022. “We’ve started strong in Fiscal Year 2022, with Q1 sales up 58% in constant currency and profits doubling versus last year,” said Bracken Darrell, Logitech president and chief executive officer. “Our key categories grew high double digits. This performance demonstrates the strength of our capabilities, excellent operational execution, and ability to capitalize on long-term trends, like gaming, streaming and creating, hybrid work and video everywhere.”
Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Winning Media is only compensated for its services in the form of cash-based compensation. Pursuant to an agreement Winning Media has been paid three thousand five hundred dollars for advertising and marketing services for ESE Entertainment Inc. by ESE Entertainment Inc. We own ZERO shares of ESE Entertainment Inc. Please click here for full disclaimer.
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