Plant based product demand seems to be growing by the day, driving big interest in Plant & Co. Ltd. (CSE: VEGN)(OTC: EURPF), Very Good Food Company Inc. (CSE:VERY)(OTC:VRYYF), Beyond Meat (NASDAQ:BYND), Sprouts Farmers Market Inc. (NASDAQ:SFM), and Else Nutrition Holdings Inc. (TSXV: BABY)(OTCQX: BABYF).
At the moment, plant-based food products have entered the mainstream and are included on shopping lists of many consumers across North America. The sales of plant-based meats in North America, a food category that did not exist a decade ago, grew to almost US $800 million in 2019, up 37 per cent from 2017. According to research firm Euromonitor International, plant-based meats sales could reach over US $2.5 billion by 2023.
In addition, according to Sprouts Farmers Market Inc.’s latest survey, conducted by One Poll, “one in every two Americans consumes more plant-based meals than meat, with more than half (54%) of respondents ages 24 to 39 identifying as flexitarians. A survey of 2,000 Americans looked into the new year eating habits and aims people have when it comes to eating healthy. Results found 47% of Americans describe themselves as flexitarians, with the dietary lifestyle proving more popular in younger crowds. This shift towards more plant-based foods and meat alternatives isn’t just a trend, either. Forty-three percent of people believe being a flexitarian is a permanent lifestyle change, with more than half (58%) feeling like all their nutritional needs can be met with plant-based foods.”
Demand is Sprouting for Plant Based Products
Plant & Co. Ltd., a modern health and wellness company curating delicious plant-based foods, is pleased to announce that its delicious and healthy Holy Crap breakfast cereals are now being offered by its very own vegan butcher YamChopsTM ~ Grown Not Raised TM ~ online and through the plant-based butcher shop located in Little Italy in Toronto. YamChops, which specializes in the preparation, distribution, and retail sales of over 48 plus of its own proprietary plant-based meats, chicken, pork, fish, and various other vegan food products, has added four types of Holy Crap breakfast cereals to its expanding plant-based menu.
“I see a great opportunity to cross market our two key brands, YamChops and Holy Crap break cereals, to reach our addressable market and drive sales,” said Donna Reddy, President of Plant&Co. “Over the past two years we have revitalized the Holy Crap brand and prepared the company to expand into central and eastern Canada. There is a natural plant-based fit between YamChops and Holy Crap and we are working to leverage the combined marketing presence and distribution network of both brands to offer healthy, high-quality plant-based products with superior customer service to a large and growing customer base.”
Holy Crap breakfast cereal is a high-quality product that tastes greats, helps maintain a healthy gut, and makes consumers feel good inside and out. Emerging research has connected a healthy gut with a healthy mind, and Holy Crap customers’ reviews continue to confirm that its breakfast cereals contribute to a healthful digestive tract. With many people experiencing digestive sensitivities, Holy Crap has developed the right formulation to get people moving.
Today, Holy Crap offers four distinct SKUs all of which contain certified organic, non-gmo, kosher and gluten free ingredients, such as hemp seed, buckwheat, chia seeds, and gluten-free oats. Apple Cinnamon, Natural (Skinny B), Blueberry Apple, and Maple Gluten-Free Oats are tasty, nutrient-packed breakfast cereals which have high levels of essential amino and fatty acids, a kick of fiber, and are free from the top 9 allergens and free from any additives like added flavors, preservatives, chemicals, color, salt, or oils.
Holy Crap has built a successful distribution model with access to wholesale suppliers and close relationships with BUYBC and other BC enterprises. Today Holy Crap products are available for sale in many well-known Canadian retailers such as Save-On-Foods, London Drugs, Whole Foods (West), Georgia Main, Natures Fare, Choices Market, Nature’s Emporium, Organic Garage, Big Carrot, Ambrosia, and now YamChops, with more stores to come! The Company also has a loyal following in numerous west coast independent grocers and generates sales throughout North America online though websites www.holycrap.com, www.yamchops.com, and www.amazon.ca.
Today, plant-based food products have entered the mainstream and are included on shopping lists of many consumers across North America. The sales of plant-based meats in North America, a food category that did not exist a decade ago, grew to almost US $800 million in 2019, up 37 per cent from 2017. According to research firm Euromonitor International, plant-based meats sales could reach over US $2.5 billion by 2023.
Plant&Co is focused on adding accretive plant-based operations, like YamChops and Holy Crap Foods, to its operations to become leading plant-based companies in one of the fastest growing market segments in the food industry. It is also committed to expanding its own product lines and drive sales by leveraging the combined distribution networks and B2B relationships for large and bulk ordering of plant-based product already in place with nation-wide distributors and retailers, such as Grande Cheese, United Natural Foods Inc (UNFI), Whole Foods, London Drugs, Save On Foods, Organic Garage, Nature’s Emporium, Choices Markets, The Big Carrot, Natural Foods Ambrosia, and Natures Fare Markets.
Very Good Food Company, for example, just announced a new retail distribution with Quality Foods owned by the Jim Pattison Group; and additional distribution points with Sobeys Inc. through its Safeway retail network. These partnerships are a result of VERY’s efforts to scale distribution in line with production capacity.
Beyond Meat just announced its latest expansion of product offerings at Walmart. Starting this week, within the approximately 2,400 Walmart locations nationwide in which Beyond Meat products are currently sold, Walmart will be adding Beyond Sausage Hot Italian® to the fresh meat aisle at more than 400 stores as well as expanding the frozen Cookout Classic value-pack to approximately 500 stores.
Else Nutrition Holdings Inc. just noted it has experienced a significant surge in online demand for its products and has launched its own Amazon Brand Store on Amazon.com. The new Else Nutrition online store front provides an improved user experience enabling seamless customer journeys in product purchase, alongside a growing product assortment while better communicating the Else brand story.
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