Vera Bradley, Inc. (NASDAQ: VRA), the iconic American bag and luggage lifestyle brand, is now available at Nordstrom, marking this the first-ever partnership with the leading fashion retailer.
Customers may now shop a curated assortment of Vera Bradley handbags, travel styles, backpacks and accessories at all Nordstrom full-line locations across the country, as well as online.
The assortment features a mix of new-release prints and relaunched customer favorites, including Melissa Ditsy Floral, across some of Vera Bradley's most beloved silhouettes. Customers can shop styles including the Original 100 Handbag, Hathaway Tote, Large Original Duffel, Large Bancroft Backpack, Lunch Bag, Cosmetic Bag, pouches, and charms to name a few.
"Nordstrom is one of the most respected names in retail, with a longstanding reputation for delivering exceptional customer experiences and introducing shoppers to sought-after brands," said Vera Bradley CEO Ian Bickley.
"As we continue to evolve the Vera Bradley brand and expand our reach to new audiences, we see tremendous opportunity in partnering with retailers that align with our vision for growth. With strong momentum across the business and increasing engagement from Gen Z and millennial consumers, this launch represents an exciting step in introducing Vera Bradley to the Nordstrom customer and building long-term brand awareness."
VRA shares gathered 12 cents, or 3.3%, to $3.81.
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