Splash Beverage Group (NYSE:SBEV) today announced the appointment of Brady Cobb as Interim Chief Executive Officer, effective immediately. Cobb, who has served on the Company’s Board of Directors since February 2026, will also serve as the Company’s principal executive officer.
The Company also announced that William Meissner has resigned as President and from all other officer positions and employment with the Company, effective June 1.
Today’s announcement marks a strategic inflection point for Splash as the Company advances its transition toward becoming a platform focused on regulated wellness, cannabinoids, functional consumer products, and adjacent high-growth categories. The Company will continue to service its legacy business as well.
“This transition represents an important bridge period for Splash as the Company works toward completing the previously announced proposed transaction and repositioning itself around the long-term opportunities developing within the regulated wellness and cannabinoid sectors,” said Cobb.
“My role as Interim CEO, in partnership with our Board of Directors who are all actively engaged in this process, is to help guide the Company through this strategic transition, stabilize and streamline operations and compliance, and position the business for its next phase.”
SBEV shares gained 0.5% to open Thursday at 24 cents.
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