BARK (NYSE: BARK), the world’s most dog-centric company devoted to making all dogs happy, today announced a major expansion of its partnership with Crocs (NASDAQ: CROX). After Pet Crocs shoes, Crocs' entry into the pet category with BARK, sold out and left dog parents asking for more, the collaboration now expands beyond footwear into how dogs play, walk and lounge.
The centerpiece is the Crocs Snore Mode dog bed, a customizable, oversized Crocs Classic Clog-like bed your dog can actually sleep in. It comes with Jibbitz™ charm-inspired slots, so dog parents can style it just like a pair of Crocs shoes and swap plush charms to match their dog's personal flair. It's available now as an add-to-box option for new and current BarkBox (starting at $27/month) and Super Chewer (starting at $29/month) subscribers, as well as on bark.co, and will be available on crocs.com in late October.
The walk gets an upgrade, too. Crocs styles are already the unofficial dog-walking shoe, now the collection extends that same energy to the leash, with collars, leashes, and poop bag holders in four colorways, plus coordinating Crocs shoes, so the whole walk is matched head-to-toe.
BARK shares jumped 8.5 cents, or1.1%, to $8.18, while those for CROX demurred 46 cents to $117.73.
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