Genius Sports (NYSE: GENI) shares faltered Wednesday. The network, claiming to be a global leader in real-time sports data and technology, and TelevisaUnivision, the world’s leading Spanish-language media company, will enhance live broadcasts of Liga MX for the first time with the launch of visual augmentations, in-game data and premium new sponsorship inventory.
The AI-powered capability gives fans insights into dynamic in-game outcomes, player milestones and win probabilities, integrated into live broadcasts of Liga MX, the most-watched soccer league in the U.S., regardless of language, on TelevisaUnivision’s U.S. networks.
Genius Sports Moments engine uses the same live data powering these on-screen insights to create real-time advertising triggers, transforming key moments in the game into new sponsorable broadcast inventory.
Brands will be able to own key moments of the live game action, building meaningful connections with viewers during peak moments of emotional intensity.
This groundbreaking new sponsored broadcast will launch this weekend, beginning with Toluca FC vs Atlas F.C. on Saturday, September 12, with three further enhanced games that weekend. Liga MX fans can enjoy enhanced, data-driven live broadcasts on TelevisaUnivision every weekend through the end of the season.
GENI shares shied away 32 cents, or 4.4%, to $-$6.99.
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