PAR Technology Corporation (NYSE: PAR), a leading technology provider powering multi unit operators across restaurant, retail, and large-scale commerce, today announced that Gold Star Chili, the Cincinnati-style chili chain serving guests across more than 55 locations in the Tri-State region, has added PAR Ordering™ and PAR® Pay to its existing suite of PAR Hardware™, PAR POS™, and PAR® Punchh®, completing a fully unified technology stack. The expansion comes at a moment when regional brands are finding that genuine guest loyalty, backed by the right technology, is one of the most durable competitive advantages in the restaurant industry.
Building on a PAR Punchh loyalty partnership that has driven measurable gains in guest retention and visit frequency, Gold Star selected PAR Ordering and PAR Pay to complete its technology stack and further elevate the guest experience.
The addition of PAR Ordering connects digital channels to the same platform already powering loyalty and operations, while PAR Pay brings payment activity natively into the same ecosystem—giving the brand a single view of its guests with the intelligence to take action in real time.
"When a brand has spent 60 years earning guest trust, the technology behind the counter has to meet that same standard," said CEO Savneet Singh. "Regional brands like Gold Star have built something incredibly valuable: deep guest loyalty and genuine, long-term connections to their communities.”
PAR shares forfeited 42 cents, or 2.3%, to begin Wednesday at $17.84.
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