Bolla Oil Corporation, the operator of Bolla Market convenience stores, has selected PAR Technology Corporation (NYSE: PAR) as its technology partner to launch Bolla Rewards, the company’s first customer loyalty program. Powered by PAR Retail™, Bolla Rewards is designed to drive repeat in-store visits, deliver immediate customer value, and deepen engagement across more than 160 locations throughout the New York Tri-State area.
Beyond launching its first loyalty program, Bolla selected PAR Retail as a strategic platform partner to support a broader customer engagement roadmap.
PAR Retail powers both Bolla Rewards and the brand's mobile app experience, while enabling future capabilities, including tobacco loyalty, planned for a later phase. The platform surfaces insights that drive smarter engagement decisions as the program grows.
“The era of disconnected software is over. What Bolla is building with PAR isn’t a loyalty program – it’s an intelligence layer that turns data across customers, operations, and engagement into real-time action at every location,” said CEO Savneet Singh.
Bolla Rewards, says this morning’s news release, “is built for fast adoption, keeping the program simple, valuable, and easy to use from day one, anchored by a focused set of high-impact in-store offers that deliver clear, tangible savings. With PAR Retail’s scalable technology in place, Bolla is positioned to evolve its customer engagement strategy over time, introducing new experiences and capabilities as consumer expectations, technology, and business needs continue to change.”
PAR shares acquired 22 cents, or 1.5%, to $15.35.
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