GSK plc (NYSE: GSK) shares were flat Thursday. The pharmaceutical company has announced new campaign spokespeople Julie Bowen and Ty Burrell as part of its Ask2BSure public health campaign to raise awareness and encourage parents to “ask to be sure” about the risks of meningococcal disease, also known as meningitis.
As part of the initiative, the duo stars in an original video titled The Mening-Itinerary, whichis available now on GSK’s YouTube channel.
The Mening-Itinerary takes viewers on a journey through everyday moments of parenting teens in real-world environments—like dorms, parties, and gyms—where teens live, gather, share space, and, through certain everyday behaviors, may share the bacteria that can cause meningitis.
Along the way, Bowen and Burrell dig deeper into meningitis risks, hear powerful stories from real-life disease survivors and their families, and uncover the questions parents may not realize they should be asking about meningitis and vaccination.
As parents of teens themselves, both Bowen and Burrell understand that staying informed is one of the best ways to advocate for their teens’ health.
Bowen: “As a proactive parent, I was surprised to learn that my own 18-year-old son hadn’t completed his meningitis B vaccination series. It was a reminder that even as a parent who tries to stay on top of things, it’s easy to miss something.”
Burrell: “We are excited to bring this educational message to life, blending humor and heart in a way that is accessible to fellow parents of teens. My teen daughters are everything to me, and I hope this video encourages parents to have a conversation with their teen’s doctor about meningitis risk and vaccination.”
GSK shares inched up 12 cents to $50.65.
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