Avnet Launches Tria

Avnet (NASDAQ: AVT) shares gained on the launch of a new product brand Tria™ and corresponding business called Tria Technologies to consolidate its compute design and manufacturing. The Tria brand will be the new name for embedded compute boards, systems and associated design and manufacturing services at Avnet.

“The new brand embodies Avnet’s unique ability to deliver standalone modular embedded compute solutions in a world where OEMs are increasingly looking to move from their own chip-down manufacturing to part- or full- pre-made embedded compute platforms,” said Thomas Staudinger, president of Embedded Solutions, Avnet. “It brings together all of Avnet’s compute design and manufacturing capabilities under one brand.”

The Tria Technologies team will design and manufacture standard embedded compute products, and will make custom designs for customer projects. Tria products and services get customers from design to mass production in much shorter time, with improved products and reduced risk to their business model. The Tria modules can be used “as-is” in a product design, or as a starting point for customization. The modules unlock huge computing potential for OEMs that would otherwise have to either start from scratch, or compromise in product design by using an off-the-shelf compute product.

AVT shares spiked 22 cents to $54.55.

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