United Airlines (NASDAQ:UAL) shares were fairly flat Friday, after it announced the launch of Kinective Media by United Airlines - the first media network that uses insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers
The new technology platform gives marketers the opportunity to scale their reach across a wide range of channels including United's award-winning mobile app and inflight entertainment screens. And the airline expects its MileagePlus® members will receive additional value through more personalized and real-time offers and experiences that drive even greater loyalty.
Kinective Media is already working with brands such as Norwegian Cruise Line, Macy's, Chase United Co-Brand Credit Cards, TelevisaUnivision, IHG Hotels & Resorts, as well as agency groups like Dentsu. The focus is on premium brand relationships across key verticals such as retail, luxury goods, financial services, automotive, media brands and travel.
Kinective Media plans a formal commercial launch at the Cannes Lions International Festival of Creativity.
Said Richard Nunn, MileagePlus CEO. "Unlike some commerce media platforms, United gives brands across a wide range of industries the ability to reach engaged customers throughout the entire marketing funnel – from brand consideration to conversion – in a way that's highly personalized and relevant, and we're already seeing impressive results. There has been a huge strategic shift within this high growth sector in the past five years where advertisers and brands have come together to determine how best to connect with consumers in a way that's valuable, effective and personalized."
UAL shares dipped 13 cents to $53.17.
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