Banzai International, Inc. (NASDAQ: BNZI) shares triumphed on the last day of a short week. The Seattle-based Banzai, a leading marketing technology company that provides essential marketing and sales solutions, today announced that it has signed a non-binding letter of intent to acquire IGLeads, a cutting-edge automated lead generation platform. Unlike competitive products that rely on firmographic data, IGLeads uses search criteria leading to 100% verified, targeted lead generation.
With the proposed strategic acquisition of IGLeads, Banzai would be poised to significantly enhance its audience acquisition services, executing its strategic commitment to acquiring best-in-class, data-focused products that serve marketers everywhere. IGLeads stands out as a top-rated lead generation solution that uses search criteria, rather than firmographic filters, to extract valuable contact data from the most extensive public databases and leading social media platforms, all in one interface. IGLeads enables marketers to construct qualified, target audiences based on intent signals such as conversation topics and interests, rather than traditional firmographic filters.
“IGLeads has built a unique way to deliver verified target audiences based on interest, intent, and social engagement versus traditional firmographics. IGLeads is well suited for Banzai’s customers, and we’re excited to have a chance to integrate its capabilities into our other offerings,” said CEO Joe Davy. “Brandon has built an efficient, profitable, and high-growth business. We’re excited to take it forward to the next stage of growth.”
BNZI shares popped $1.20, or 72.4%, to $2.86.
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