Abercrombie & Fitch Co. (NYSE: ANF) shares began mid-week Wednesday above breakeven, as its abercrombie kids division, is expanding its size offerings with the launch of its new Baby & Toddler Collection.
The introduction marks the brand’s first expansion into baby and toddler clothing, with sizes ranging from newborn to 5T, allowing families to dress their children in abercrombie styles from their earliest moments.
Known as a global specialty retailer of apparel and accessories for kids, the abercrombie kids brand has historically served boys and girls in sizes 5 to 18.
This new collection was developed in response to consistent customer demand for baby and toddler apparel that reflects the brand’s focus on quality, comfort and elevated style.
The product offering will be available online at Abercrombie.com beginning Wednesday.
Designed for everyday wear, playtime, special events and everything in between, the Baby & Toddler Collection brings Abercrombie & Fitch’s signature approach to children’s clothing to the earliest stages of life.
“This has been the number one request from our customers as both parents and kids love the fashion and comfort that we uniquely deliver,” said Corey Robinson, chief product officer.
ANF stock began Wednesday up $1.74, or 1.9%, to $93.77.
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